Services
Strategic AI Guidance.
Research-Backed Decisions.
Ready to turn AI potential into profitable products that users actually need?
Let's define your AI product strategy to:
  • Drive measurable user engagement
  • Accelerate business growth
  • Avoid costly implementation mistakes
Leverage proven User Experence techniques to identify high-impact opportunities, prioritize features that matter, and de-risk your development investment.
Ready to get strated? Let's talk.
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Services
We offer comprehensive user research and AI product strategy services tailored to your specific needs, timeline, and budget.
Each engagement focuses on answering your most critical product questions with proven methodologies and clear deliverables.
AI Opportunity Assessment
  • Leverage existing or gather new customer research insights
  • Team-based activities to identify feasible AI capabilities and map them to user needs
  • Collaborative prioritization to identify AI opportunities with greater potential for market success
Strategic UX Research
  • Uncover true user needs: task-based, emotional, and aspirational
  • Key insights that create stakeholder understanding and drive clear product decisions
  • Flexible delivery and documentation: video viewing sessions, workshops, presentations or reports
Research Capability Building
  • Build internal customer research capabilities that match your company stage and budget
  • Hire smart with interview templates, role descriptions, and onboarding frameworks
  • Efficient research processes, tool selection, AI-enhanced workflows and team training
Engagement Models
I offer flexible ways to work together, based on your needs.
Project-Based
  • Fixed-time, fixed price proposals for defined scope projects
  • Clearly defined deliverables and timeline
  • Project management and proactive communication to ensure client expectations are met
Retainer / Fractional Leadership
  • Ongoing research support with dedicated hours each month for continuous insight generation
  • Fractional leadership role with weekly time commitment to:
  • Execute UX research
  • Prove out the value of UX research
  • Increase curiosity for customer insights within your organization
Training
  • Customized training for your teams on UX and AI topics
  • Topics include:
  • Conducting effective customer interviews
  • Leveraging AI tools for customer research and product strategy
  • Designing AI-enabled user research workflows that work with your compancy security and privacy policies
My Approach
You need insights that drive decisions, not just validate assumptions.
Neutral Perspective
  • No preconceived notions about "how things work here"
  • Ask the uncomfortable questions your team might avoid
  • Challenge assumptions that could derail product success
Strategic Problem-Solving
  • Critical thinking based on underlying user needs, not just feature requests
  • Identify root problems and leverage my cross-industry pattern knowledge to help your team reveal opportunities.
  • Focus your teams on the right problems to solve to speed time to business valu
Cross-Functional Catalyst
  • Bridge silos between Product, Engineering, Design, and Business stakeholders
  • Build user empathy across groups by sharing user perspectives in creative ways
  • Facilitate alignment sessions that turn competing priorities into unified strategy
How I Work
1
Discovery
I begin by identifying your business goals, key questions, and objectives. This phase includes stakeholder interviews, existing data review, and alignment on success metrics to ensure the project delivers maximum value.
2
Planning
I design a comprehensive research plan including methodology selection, participant recruitment criteria, timeline, and deliverables. This plan serves as our roadmap and ensures all stakeholders understand the process, timing, and their involvement.
3
Execution
The research is conducted using appropriate methods for your questions—interviews, testing sessions, surveys, field studies, or a combination. You're encouraged to observe sessions and will receive interim updates throughout.
4
Synthesis
Observations and videos/quotes are transformed into meaningful patterns and insights. This analytical process identifies user needs, behaviors, and opportunities that directly impact your product decisions.
I prefer to involve your cross-functional team with synthesis as this builds user empathy on the team, resulting in better user-centered outcomes in the long term.
5
Recommendations
Findings are presented with clear, actionable recommendations tied to your business goals. The delivery format can include collaborative sessions with the team, video highlght reels, live presentation/discussion, and/or written reports for future reference
Typical Project Timeline
Most research projects follow a 4-8 week timeline from kickoff to final recommendations. Rapid studies can be completed in as little as 2 weeks for urgent needs. Retainer relationships provide ongoing insights with flexible scheduling based on your product development cycles.
Tools & Technologies
I leverage industry-standard tools for efficient research execution including Google Meet, Zoom, User Interviews, Lyssna, Condens, and others as needed. All tools are selected based on your specific needs and can integrate with your existing workflow.
Why Choose Perspecta?
"Susan provided excellent leadership while involved in an initiative to reengineer processes and select enabling technologies.
Her deep understanding of process analysis and UI design were key components to the success of the initiative."
Client - Chris Haver, Director, HR Services, Giant Eagle
"Susan has great session facilitation (moderation) skills. She always builds rapport with participants and puts them at ease. As a result, she has wonderful conversations with participants and gathers useful insights from them.
This applies to clients as well. She listens closely to their needs to ensure that projects stay on trajectory and the client remains enthralled with her work."
Manager, Dan Berlin, Mad*Pow
"I worked with Susan over many years in her role as a UX research leader. She consistently delivered actionable insights that contributed to powerful decision-making and, ultimately, better outcomes for our customers.
Susan is collaborative and highly curious -- qualities critical to success in improving customer experiences."
Laurel Greatrix, VP of Marketing, Viator
Let's discuss how I can help you organization. Schedule a call.
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